You’ve no doubt heard the phrase “create the brand personality” quite a lot. I promise not to “create” a personality for you. Rather, I will capture the genuine character of your brand by spending time with you and your company, and trying to get a real understanding of its moods and motivations, its customers and quirks. It’s really important that you and I work together on this, so we can build a brand identity with lasting integrity. I can also produce a guidelines document for your team, so you know that your brand will be used consistently.